Tesla’s (NASDAQ:TSLA) sales in the European Union saw another fall in May; registrations dropped 40.5% to 8,729 units vs. last year.
Tesla’s European market share for new car registrations dropped to 0.9% in May from 1.6% a year ago, according to data from the European Automobile Manufacturers Association (ACEA). So far in 2025, its market share shrank to 1.1% from 2% last year.
The American EV maker’s European sales have now fallen for five straight months as customers prefer cheaper Chinese EVs. Besides, CEO Elon Musk’s political adventures likely put off European customers, leading to boycotts and protests. The refreshed Model Y was expected to help reverse Tesla’s (NASDAQ:TSLA) fortunes in the EU market; however, it did little good to push sales.
Overall in Europe, Tesla (TSLA) sales in the first five months of 2025 fell 45.2% from the same period last year.
Broadly, the passenger car registrations in the EU increased by 1.6% Y/Y to 926,582 units in May 2025, the ACEA data showed.