The Est??e Lauder Companies partners with Adobe to scale digital marketing production using Firefly generative AI Posted on March 12, 2025 by wpadmin Adobe (NASDAQ:ADBE) announced a partnership with The Est??e Lauder Companies (NYSE:EL) where EL is adopting Adobe Firefly to shorten the time it takes to launch digital marketing campaigns, using generative AI to accelerate content production. ELC is now leveraging Adobe