Global brand power in 2025 remained concentrated among companies that combine scale with everyday relevance. YouGov’s latest global survey shows technology still dominates, but consumer staples and autos continue to signal trust and durability.
Here are the top 10 brands in the last year:
-
WhatsApp (META)
Average Index score: 41.5
Top markets: Indonesia, India -
Samsung (SSNLF)
Average Index score: 41.4
Top markets: Indonesia, Philippines -
YouTube (GOOGL)
Average Index score: 41.1
Top markets: Thailand, India -
Google (GOOGL)
Average Index score: 38.6
Top markets: India, Thailand -
adidas
Average Index score: 35.3
Top markets: Saudi Arabia, UAE -
Nike (NKE)
Average Index score: 34.5
Top markets: Mexico, UAE -
Netflix (NFLX)
Average Index score: 34.1
Top markets: Brazil, Mexico -
Dettol (RBGLY)
Average Index score: 33.0
Top markets: Egypt, UAE -
Colgate (CL)
Average Index score: 32.9
Top markets: Philippines, Brazil -
Toyota (TM)
Average Index score: 32.3
Top markets: Philippines, Australia