TikTok is delving deeper into music. The platform on Wednesday announced a “Play Full Song” feature as part of its tie-up with Apple Music (AAPL) to let users listen to a particular song completely that was used in making the short video clip.
The feature notably will link the two apps and allow users to keep scrolling videos while music discovered continues to play.
“Tapping into the music you love should feel effortless,” said Apple Music’s Ole Obermann. “With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow.”
A new “Listening Party” feature was also announced by the platforms, where people can listen to their favorite artist’s music in real-time and socialize with them in chat.
ByteDance had previously poured its efforts into standalone music projects like TikTok Music, but that app was shut down in November 2024 as the company decided to partner with streaming services rather than compete with them.
Albeit TikTok is not a music app, the platform continues to play an important role in popularizing songs, both old and new, through viral trends in which Gen Z and millennial audiences participate heavily.