Nielsen’s “Gauge” report for August showed that TV viewership via traditional avenues saw gains while streaming declined.
According to the report, broadcast viewing represented 19.1% of TV watch time and notched its largest share of TV since May as viewership climbed 1.1% on a monthly basis. Cable viewing represented 22.5% of TV watch time in August, gaining 0.3 share points versus July.
“FOX’s first Big Noon Saturday game of the season between Ohio State and Texas on August 30 drew the largest telecast audience this month with over 16.6 million viewers,” Nielsen said in its report on Tuesday. “ABC owned the next three top telecasts with college football games that each drew over 10 million viewers, including Notre Dame vs. Miami, Alabama vs. Florida State, and LSU vs. Clemson.”
The report also showed that time spent streaming accounted for 46.4% of total TV viewing in August, down from 47.3% in July.
YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) maintained its lead in streaming with a 13.1% share, followed by Netflix (NASDAQ:NFLX) with 8.7% and Disney (NYSE:DIS) with a 4.6% share.
Within the streaming category, Netflix had the top four streaming titles with 22B combined minutes, and Amazon Prime Video achieved the best monthly share since December as the lone gainer among streamers, the report said.
Nielsen Gauge Report August (Nielsen)
Pay TV distributors: Comcast (NASDAQ:CMCSA), Charter (NASDAQ:CHTR), Dish Network (NASDAQ:SATS), Verizon FiOS (NYSE:VZ), Optimum/Suddenlink (NYSE:ATUS), Atlantic Broadband (OTCPK:CGEAF), Sparklight (NYSE:CABO).
Relevant local broadcast tickers: Nexstar Media Group (NASDAQ:NXST), Sinclair Broadcast Group (NASDAQ:SBGI), Gray Television (NYSE:GTN), Tegna (NYSE:TGNA), E.W. Scripps (NASDAQ:SSP).
National broadcasters: ABC (NYSE:DIS), NBC (NASDAQ:CMCSA), CBS (NASDAQ:PSKY), Fox (NASDAQ:FOX) (NASDAQ:FOXA).
Ad-tech names tied to connected TV: The Trade Desk (NASDAQ:TTD), Magnite (NASDAQ:MGNI), PubMatic (NASDAQ:PUBM), Criteo (NASDAQ:CRTO), Roku (NASDAQ:ROKU), Illumin (OTCQB:ILLMF).