Warner Bros. Discovery enters content sharing agreement with Comcast

Warner Bros. Discovery (NASDAQ:WBD) has entered a multi-year deal with Comcast (NASDAQ:CMCSA) to provide its portfolio of content to Xfinity and Sky UK and Ireland subscribers, along with continued carriage of HBO, and expand Comcast’s right to package the ad-supported versions of Max and Discovery+ within its streaming bundles. Comcast (CMCSA) will also continue to offer Warner Bros. Discovery (WBD) content as part of its U.S. NOW TV streaming service.

“Through these agreements, we will bring Warner Bros. Discovery’s extensive portfolio to our customers however they want to consume the content across our existing and future linear television and streaming bundles,” said Comcast’s president of contact acquisition.

The Warner Bros. Discovery/Comcast agreement will also include a new, non-exclusive ad-supported Max app when WBD launches the service in the UK and Ireland in early 2026.

According to Deadline, the deal appears to settle what was a “contentious” situation in the UK, where Max is set to roll out into Sky territory in 2026 amid an ongoing international expansion, and after its HBO output deal with Sky expires. Last September, Comcast (CMCSA) sued Warner Bros. (WBD) for failing to comply with the terms of its five-year output deal between HBO and Sky in the UK, Italy and Germany. By agreeing to the above terms, the lawsuit against WBD is now moot.

Financial terms of the deal were not disclosed.

Shares of Warner Bros. Discovery (WBD) were propped up to an 11-month-high.