YouTube (GOOG) (GOOGL) said on Wednesday it will launch TV plans with over 10 genre-specific packages early next year.
The company is notably launching a sports plan that will give users access to all the major broadcasters as well as sports networks like FS1 (FOX) (FOXA), NBC Sports Network (CMCSA), and all of the ESPN networks (DIS), as well as ESPN Unlimited.
“Subscribers can include add-ons like NFL Sunday Ticket and RedZone and keep all fan-favorite features, including unlimited DVR, multiview, key plays, and fantasy view,” YouTube said in a statement.
“TV should be easy, giving viewers greater control over what they want to watch. Our goal is to let you tailor your subscription with more options.”
The move by the world’s biggest video platform will further erode market share from traditional cable and broadcasters who are already seeing trends declining as consumers continue to switch to streaming.
Streaming continues to retain over 40% of all TV viewing in the U.S., according to Nielsen, with YouTube being in the lead as the most popular streaming platform.
Pricing for the TV plans was not disclosed.
Source: Blog