AI And The Looming Refresh Cycle At Apple

Summary:

  • Apple’s management has been quiet about its AI strategy, and as a result, the company has been perceived as falling behind the competition.
  • Apple’s AI capabilities, however, place it near the front of the pack in our view.
  • Growing demand for edge processing could portend faster refresh cycles for Apple’s hardware products.
Apple Store

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A Tall Ask

Management teams of publicly traded companies are under immense pressure: every three months, they must jump on a call and explain their successes or failures (though oftentimes failures may be spun as successes) to investors and analysts. These calls can result in


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