Amazon Stock: Momentum Is Building

Summary:

  • Amazon is closing in on $150 per share as investors react positively to reports of strong Black Friday and Cyber Monday online sales.
  • Despite ongoing macroeconomic uncertainties, Amazon’s business momentum is getting stronger, with stabilization at AWS and robust growth in the Ads business.
  • According to our valuation model, Amazon’s fair value is around $171 per share and its expected 5-year return is ~18% (far greater than long-term S&P 500 returns of ~8-10%).
  • While a pullback is certainly a possibility after a +25% jump in AMZN since late October 2023, Amazon’s longer-term technical setup remains bullish, and I can see AMZN making an attempt to test its all-time high ($188.95 per share) within the next 6-12 months.
  • Henceforth, I continue to rate Amazon a “Buy” at $148 per share, with a preference for staggered buying via DCA.

Amazon fulfillment center building in Las Vegas

4kodiak/iStock Unreleased via Getty Images

Introduction

Yesterday, Amazon (NASDAQ:AMZN) stock climbed closer to my year-end price target of $150 per share as investors cheered strong Black Friday and Cyber Monday online sales numbers. According to Adobe Analytics, Black


Analyst’s Disclosure: I/we have a beneficial long position in the shares of AMZN either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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