Google: Keep The Golden Goose

Summary:

  • Google executives appear to be doing what I feared most: interfering with the goose that lays the golden eggs (making changes to the core Google.com product).
  • Recent news outlines a newly-detailed set of Google Search changes being developed by Alphabet.
  • However, there are natural hedges in place at Google that should prevent changes that may not be advisable.
  • Considering the full picture, I continue to believe that the company will be just fine – but am also more cautious than before.

Businessman with golden egg

aluxum/iStock via Getty Images

Overview

Google (NASDAQ:GOOG, NASDAQ:GOOGL) executives are doing what I feared most: messing with the goose that lays the golden eggs.

A recent article in the Wall Street Journal adds specifics to what were previously just speculations:

WSJ

WSJ

Month-Year

Oct-22

Nov-22

Dec-22

Jan-23

Feb-23

Mar-23

Apr-23

Google Market Share

92.34%

92.21%

92.58%

92.90%

93.37%

93.17%

92.63%

Bing Market Share

3.59%

3.42%

3.03%

3.03%

2.81%

2.88%

2.79%


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