Made By Google Event Highlights AI Software Advances

Summary:

  • At the Made by Google event, the company managed to establish differentiation in the smartphone market by focusing on AI-powered software capabilities found in their latest Pixel 9 line of phones.
  • The deep integration of their Gemini AI models, in particular, gave Google a way to demonstrate a variety of unique and compelling experiences that are now available on the range of new Pixel 9 phones.
  • The company managed to bring some differentiation on the hardware side of things as well, though it was clearly in the software where Google made its most compelling arguments for switching to a new Pixel 9.

The future of AI technology. Transforming Industries and Customer Service. Close-up of AI icon in action. Modern WEB3 colours. CGI 3D render

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Creating differentiation in a market like smartphones that’s filled with countless me-too products is not an easy thing to do. To their credit, Google (NASDAQ:GOOG, NASDAQ:GOOGL) managed to pull off that challenging task at the Made



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