Target: Upgrading Ahead Of Earnings, Margins And Back-To-School In Focus

Summary:

  • Retail sales saw a revival in June, particularly in eCommerce, suggesting that we could see a solid back-to-school season.
  • I am upgrading shares of Target from a hold to a buy due to resilient consumer spending and a better technical situation.
  • Analysts expect a 22% year-on-year EPS jump in the upcoming Q2 earnings report, a significant improvement from previous quarters.
  • With better technicals, I highlight key price levels to monitor ahead of the quarterly report in August.

A Target store in Houston, Texas, USA

JHVEPhoto

There was a retail revival of sorts in June. The US Census Bureau reported a solid rise in the Core Control group earlier this month, which is a positive sign as the back-to-school spending season kicks into high gear


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