Mobile apps that allow shoppers to identify and boycott American products have reportedly seen a spike in downloads, particularly in Denmark, amid renewed controversy over U.S. President Donald Trump’s remarks on Greenland.
The creator of the “Made O’Meter” app, Ian Rosenfeldt, said he saw around 30,000 downloads of the free app in just three days at the height of the trans-Atlantic diplomatic crisis in late January out of more than 100,000 since it was launched in March, the Associated Press reported.
Rosenfeldt, who lives in Copenhagen and works in digital marketing, decided to create the app a year ago after joining a Facebook (META) group of like-minded Danes hoping to boycott U.S. goods, the report said.
The latest version of “Made O’Meter” is said to use artificial intelligence to identify and analyze several products at a time, then recommend similar European-made alternatives. Users can set preferences, like “No USA-owned brands” or “Only EU-based brands.” The app claims over 95% accuracy.
Another Danish app, “NonUSA,” topped 100,000 downloads at the beginning of February, according to the report. “Made O’Meter” and “NonUSA” are downloaded from Apple’s (AAPL) App Store and Google’s (GOOG) (GOOGL) Play Store.
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