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Apple’s (NASDAQ:AAPL) iPhone Fold, which could potentially launch as soon as the second half of 2026, might cost consumers less than expected due to supply chain strategy, according to UBS.
UBS expects initial shipments of the iPhone Fold to number from 10M to 15M. However, Apple’s cost controls could lower the price for consumers, prompting upside to volumes sold. While press reports imply an average selling price of $2,000 to $2,400 for the iPhone Fold, UBS finds that a better-than-expected bill of materials, or BOM, control could set the average selling price at $2,000. This would be in line with Samsung’s (OTCPK:SSNLF) Galaxy Z Fold7, which is being launched this month.
“Though UBS Evidence Lab 2Q25 Smartphone Survey indicates moderate consumer net interest for an iPhone Fold, pricing remains a key hurdle,” said UBS analysts, led by Jimmy Yoon, in an in-depth investor report. “Among iPhone users, 18% indicated willingness to pay above US$2,000 for a foldable though the majority (60%) indicated ASP would need to come down to US$1,500-US$1,700.”
“We believe discussion on iPhone Fold volume within the supply chain (full year) is trending at 10-15m units with potentially 30% incremental demand,” Yoon added. “Mid-longer term, with supply chain maturity and lower ASP foldables (i.e., clamshell), we believe Apple should be able to generate enough costing down to support volume growth.”
Key companies in the supply chain that could benefit from a successful launch include Lens Tech, Samsung, LG Display (LPL) and Hon Hai (OTCPK:HNHAF)(OTCPK:FXCOF), UBS noted.