Micron Technology (MU) is shutting down its Crucial consumer business as part of its ongoing portfolio transformation to align its business to “secular, profitable growth vectors in memory and storage.”
“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology.
Micron (MU) will continue Crucial consumer product shipments through the consumer channel until the end of fiscal Q2 (February 2026). It will work closely with partners and customers through this transition and will provide continued warranty service and support for Crucial products.
The company intends to reduce the impact on team members due to this business decision through redeployment opportunities into existing open positions within the company.
MU is –2.55961% to $233.36
Source: Press Release