Samsung Electronics (SSNLF) noted that rumors are inaccurate that it has implemented an 80% price increase across its memory products, United Daily News reported.
Samsung’s distributors have issued price increase notices because of changes in the global semiconductor market, including supply constraints and a sharp rise in upstream manufacturing costs, the report added, as per a Google translation.
However, memory module manufacturers interviewed noted that they have not yet received any notification of a price increase, the report noted. Another module manufacturer indicated that Samsung memory prices would rise, but the manufacturer has not provided specific figures for the increase.
Samsung did not immediately respond to a request for comment from Seeking Alpha.
Earlier this month, it was reported that Samsung and SK hynix (HXSC.F) are looking to raise prices for server memory by up to 70% in the first quarter, as a surging demand in AI impacts global supply. South Korean companies Samsung and SK hynix are among the largest memory chipmaking companies.
In November 2025, it was reported that memory suppliers like Samsung, SK hynix and Micron Technology (MU) were already facing shortages of older dynamic RAM, or DRAM, products after reducing production to focus on high-bandwidth memory, or HBM, which is necessary to make the advanced accelerators for AI. SK hynix is a major supplier of HBM chips to Nvidia (NVDA).