Amazon Launches New Attack, Shopify Well-Armed To Fight Back


  • Amazon recently announced that it will now enable ‘Buy with Prime’ merchants to display ‘Amazon customer reviews’ for ‘Buy with Prime’ products listed on their own websites.
  • It aims to improve sales conversions for ‘Buy with Prime’ merchants, resulting in more commission fees for Amazon, at the expense of Shopify’s monetization efforts.
  • ‘Amazon customer reviews’ augments the prominence of Amazon features on third-party websites, conducive to consumers visiting to look for and compare similar products.
  • Shopify merchants also have access to ‘product reviews’ features through the Shopify App store, which is proving vital to fend off competitive threats.
  • Shopify Collabs allows merchants to reach high-impact audiences through trusted social media influencers, well-positioning Shopify to take on Amazon’s competitive threats.

customer feedback,experience,review concept.


Amid Shopify’s (NYSE:SHOP) success, Amazon (NASDAQ:AMZN) has been persistently striving to monetize Shopify’s merchant base through regular advancements in its ‘Buy with Prime’ program. It extends access to Amazon’s various e-commerce functionalities, such as Prime shipping and Amazon advertising solutions, to

Where do consumers search for products?

Source: Generated using data from JungleScout Consumer Trends Report Q3 2021, JungleScout Consumer Trends Report Q3 2022

Disclosure: I/we have a beneficial long position in the shares of SHOP either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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