Amazon Playing Catch Up In This E-Commerce Trend


  • After eventually realizing the greater potential of AR, in June 2022, Amazon launched ‘Virtual Try-On for Shoes’, striving to catch up to social commerce platforms like Google, Pinterest, and Snapchat.
  • Virtual Try-On features can help Amazon learn more about its customers, including the customer journey and experience, which can feed into the company’s efforts to improve the Amazon shopping experience.
  • For a company that is considered a leading e-commerce platform with extensive resources, its delayed rollout of AR technology failed to upstage what competitors like TikTok and Snapchat are doing.
  • The proportion of consumers starting their shopping journeys on Amazon is declining, amid the rise of social commerce platforms like YouTube and TikTok.
  • Amazon’s strategy of partnering with social media platforms to stay relevant in the age of AR-driven shopping could face hurdles as these competitors strive to become e-commerce destinations themselves.

Amazon , Airbnb, ebay, News and other Apps on iPhone screen


E-commerce is a fast-paced industry where consumer behavior is constantly evolving. While Amazon (NASDAQ:AMZN) has successfully cemented its position as the top e-commerce platform over the past two decades, it continues to encounter new forms of competitive threats. Social media

Where do consumers search for products? Q3 2021 vs. Q3 2022

Note: survey participants could choose more than one option. (JungleScout)

Amazon Sellers advertising on social media


Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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