Apple: Does Not Create Blue Oceans Anymore


  • Apple Inc.’s recent buyback signals that the company cannot offer shareholders anything beyond this. Apple created several Blue Oceans during the Steve Jobs era, but delivered nothing special after he left.
  • Chinese competitors pose threats not only in smartphones but also in tablets.
  • The Vision Pro headset, which was aggressively promoted by the company, appears to be a big failure as the company is significantly downgrading its sales volume forecasts for the device.
  • My valuation analysis suggests that the stock is 30% overvalued, which means there is a strong selling opportunity.


milan2099/E+ via Getty Images

Investment thesis

My previous bearish call about Apple Inc. (NASDAQ:AAPL) kept up well until the company announced its record $100 billion-plus buyback plan. It was absorbed by the market with great

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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