Apple Finally Joins The AI Era


  • WWDC 2024 was amazing, as Apple finally made its long-overdue leap into AI by introducing Apple Intelligence.
  • While the new features are great for existing users, I am skeptical that they will attract non-Apple users or generate higher-than-expected earnings.
  • Combined with my DCF analysis, which indicates that Apple’s stock is accurately priced, I am assigning a “Hold” rating to the stock.

Apple Store

Nikada/iStock Unreleased via Getty Images


There is much to say about Apple (NASDAQ:AAPL) (NEOE:AAPL:CA). Once the largest company in the world, it was initially successfully challenged by Microsoft (MSFT) and is now facing competition

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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