Apple, Google And Amazon: How Big Tech’s Sports Splurge Is More Like A Game Of Inches


  • Google, Amazon and Apple have become the companies they are today because they were being driven by a collection of individuals who have pushed them to that “next” level.
  • While none of them started as entertainment providers, they’ve all morphed into that space, with sports now playing a more prominent role in their growth – specifically regarding streaming.
  • The NFL in particular brings a massive audience to the table, which comes at a massive price and one each is prepared to pay if they see enough value.
  • This week Google snared the rights to the “NFL Sunday Ticket” package, following the lead of Apple and Amazon which also have made prior deals for a piece of the football pie.
  • This is a long-term play for all three companies as while the linear/broadcast model has taken a hit, it still has strong influence over sports – complicating the encroachment of streamers.
Official Wilson NFL ball


It has been said “football is a game of inches.”

The reason is because it’s a game often decided by the narrowest of margins. If you need proof of that go back and watch the end of Super Bowl XXXIV (34).

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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