Apple: 3 Compelling Reasons To Invest In 2023


  • Amid macro concerns and supply disruptions, Apple has delivered a negative total return of 24% so far in 2022.
  • Supply challenges caused by Covid-19 related disruptions and semiconductor shortages will likely ease further in 2023.
  • Going forward, growth from services is expected to outpace product sales.
  • Apple’s industry-leading margins are a testament to the strength of its brand and its loyal customer base.

Closeup of iPhone 14 Pro Max Space Black isolated on black background illuminated by blue and pink lights. Low light. 3 featured cameras. Selective focus

Diego Thomazini/iStock Editorial via Getty Images

Like many in the tech sector, Apple (NASDAQ:AAPL) has been affected by the more challenging macroeconomic environment in 2022. Year-to-date, investors have seen a negative total return of 24% from Apple’s stock, amid concerns about

Gross margin 2022 2021 2020
Products 36.3% 35.3% 31.5%
Services 71.7% 69.7% 66.0%
Total 43.3% 41.8% 38.2%

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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