Google: NFL Sunday Ticket Is Expensive But Worth It


  • Alphabet Inc. aka Google has moved significantly into the NFL by sealing the $2B/year deal for the NFL Sunday Ticket for YouTube.
  • Apple’s decision to walk away likely suggests the deal’s economics favored the NFL.
  • However, Google needs to answer to the competitive threats posed by ChatGPT in its Search business and TikTok on YouTube. Leaders respond in a big way when the chips are down.
  • With the move, Google now owns the signature piece of sports streaming, ahead of Apple and Amazon.

The new building at Google Bay View campus in Mountain View, California.


Google: $2B Deal To Seal Its Move For NFL Sunday

Alphabet Inc. (NASDAQ:GOOG, NASDAQ:GOOGL) (“Google”) rode its way to the NFL with a significant deal. Accordingly, YouTube will pay about $2B per year for the NFL

Disclosure: I/we have a beneficial long position in the shares of GOOGL, AMZN either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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