McDonald’s: The $5 Happy Meal Is Unlikely To Move The Needle


  • McDonald’s is reintroducing a $5 happy meal to address its weakening consumer base that it noted when it released its first quarter results in late April.
  • Those numbers came up somewhat short of expectations due to the weakening environment for much of McDonald’s consumer base.
  • Same store sales growth has been on the downtrend for many quarters now and the reintroduction of a consumer favorite is unlikely to change that dynamic.
McDonalds Happy Meal on White

skodonnell/iStock Unreleased via Getty Images

McDonald’s Corporation (NYSE:MCD) is among several well-known names that have noted a weakening consumer within their first quarter results this earnings season. Starbucks (SBUX) was another household name that did the same, and I recently posted an article

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