Meta: A Questionable Subscription Strategy


  • On February 20, Mark Zuckerberg announced the rollout of Meta Verified, a paid subscription tier primarily aimed at content creators.
  • As a Meta investor, I welcome any decision to add more value to content creators but a cost-benefit analysis of Meta Verified has left me questioning the move.
  • Facebook bucked industry trends last year thanks in part to content creators, and pushing them away from the platform is the last thing an investor wants.
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Tatiana Sidenko/iStock via Getty Images

In the last few years, social media companies have experimented with innovative ways to monetize their users. Today, many leading social media platforms are trying their luck with various subscription options. Snap Inc. (SNAP) was the first to launch

Disclosure: I/we have a beneficial long position in the shares of META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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