Microsoft: The ChatGPT Threat Against Google Is Intensifying


  • Microsoft is reportedly looking to accelerate its development with ChatGPT and launch an update incorporating it into Bing with a launch by March.
  • Microsoft has ambitions to double its ad revenue from $10B to $20B but didn’t provide a timeline.
  • With the successful introduction of ChatGPT for public preview, the company likely sensed a fantastic opportunity to take share from Google.
  • Will Microsoft be successful in its bid to add more points to Bing’s 9% market share?
  • Google management elevated the ChatGPT threat as a “code red” situation late last year. The threat to Google’s search dominance could intensify with Microsoft’s efforts.

Day 1 - Mobile World Congress 2022

David Ramos

Microsoft Wants To Bring ChatGPT To Bing

The Information reported an exclusive on Microsoft’s (NASDAQ:MSFT) intentions to upgrade Bing (Microsoft’s search engine), leveraging its investments in ChatGPT to take on Google search (GOOGL) (

Disclosure: I/we have a beneficial long position in the shares of MSFT, GOOGL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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