PepsiCo: Add Market Share Losses To The Headwind Mix (Rating Downgrade)


  • PepsiCo has been underperforming the market for the past decade.
  • The company is facing significant headwinds, including market share losses in beverages.
  • The path to market-beating returns for PepsiCo is uncertain, leading to a downgrade to a Hold rating.
Can and glass of Pepsi cola


PepsiCo (NASDAQ:PEP), the dividend investor’s darling, has been underperforming the market for the past decade, along with its consumer staple peers.

The list of headwinds is getting longer, as the rise of private labels, volatile foreign currency, cost inflation, and limited growth opportunities, are now

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