Apple: Out Of Control


  • Apple has started engaging in out-of-control spending on media content.
  • The tech giant is headed down a path where the media giant now loses $1.5 billion per quarter.
  • The stock remains expensive at 20x forward EPS estimates with the spending ramp up despite weak growth.

Apple To Report Quarterly Earnings

Justin Sullivan

Apple (NASDAQ:AAPL) became the most valuable company in the world based on ruthless cost controls. Oddly, the tech giant changed the game plan with Apple TV+ spending excessive amounts on content without even becoming a market leader. My

Finviz Chart

Source: FinViz

Content spending table

Source: Streamable

Streaming market share table

Source: Kantar

Data by YCharts

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: The information contained herein is for informational purposes only. Nothing in this article should be taken as a solicitation to purchase or sell securities. Before buying or selling any stock, you should do your own research and reach your own conclusion or consult a financial advisor. Investing includes risks, including loss of principal.

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