Apple’s New Strategy To Boost Advertising Revenue


  • ‘Apple Business Connect’ encourages business listings within the Apple ecosystem, paving the way to monetize Apple Maps through advertising solutions.
  • Apple has partnered with some major commerce platforms to better facilitate commerce transactions through Apple Maps, such as ordering groceries via Instacart.
  • Given the prowess of Google Maps, Apple faces a tough competitive battle to induce greater commercial use of Apple Maps, and subsequently generate advertising revenue through the service.

Smartphone mapping while in car

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Apple (NASDAQ:AAPL) has been striving to find new avenues to boost services revenue, and digital advertising has been a key area of growth over the years. The tech giant is stepping up its game to

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