Coca-Cola: Don’t Anchor To The Past


  • Coca-Cola is a dividend-paying stalwart and has made a lot of people rich over the long run.
  • KO’s reputation and brand power are unmatched, but there are reasons to try and objectively look at the next 2 decades compared to the past few.
  • I don’t see the case for investment in KO stock at today’s valuation.

Old Coca-cola sign on building

J. Michael Jones/iStock Editorial via Getty Images

Coca-Cola (NYSE:KO) is a company with a brand known by almost every person in the world. The length of its operating history and strength of its marketing have put it in a

Quarterly results

Company Press Release

Data by YCharts

ROIC-WACC spread


Data by YCharts

Data by YCharts

Dividend growth ratea

DRIP Investing

Valuation over tiem

FAST Graphs

Annualized rate of return

FAST Graphs

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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