Flat Sales And Overvaluation: Boston Beer’s Market Dilemma


  • Since my previous article, Boston Beer’s stock surged, but Q3 2023 sales stayed flat due to Truly’s struggle; Twisted Tea grew strong.
  • Focused on Truly, the company faces market challenges, impacting long-term performance.
  • Despite a solid balance sheet, Boston Beer’s overvaluation and lagging performance versus peers pose risks.

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My previous hold rating for The Boston Beer Company (NYSE:SAM) was due to struggles in its Truly brand and a softened profit outlook amid alcohol market challenges, seemingly affecting Boston Beer more than its

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