Ford In Focus: Solid Business With Issues To Fix

Summary:

  • Ford Motor Company is focusing on traditional segments and scaling back on electric vehicle production due to challenges in the EV space.
  • Concerns regarding the debt load and struggles in establishing a foothold in the EV market are valid but overstated.
  • I am concerned that Ford’s stock could represent a value trap. Declining inventory turnover, gross margins, and stagnant market sentiment complicate the investment decision.
  • Therefore, I assign a “Hold” rating to this iconic carmaker.

Ford Kuga 2018 Test Drive gün

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Introduction & Investment Thesis

I recently published an article about Tesla (TSLA) and argued that beyond all the confusion about what it can achieve in the future thanks to its technology, it is


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