Google: My Top Stock For 2023


  • Google/Alphabet’s relatively weak performance in Q4 is not that big of a deal.
  • Unlike its peers, the company was able to grow its sales Y/Y in a challenging environment which gives reasons to be optimistic about its long-term performance.
  • Google’s stock continues to be undervalued and offers a great entry point at the current levels.

Parent Company Of Google, Alphabet Reports Quarterly Earnings

Justin Sullivan

Google’s (NASDAQ:GOOG)(NASDAQ:GOOGL) relatively weak performance in Q4 was not that big of a surprise given the challenging environment which led to the cutting of advertising spending across the globe. The fact that the company managed

Average Ad Spending Per Internet User By Segment

Average Ad Spending Per Internet User By Segment (Statista)

Google's DCF Model

Google’s DCF Model (Historical Data: Seeking Alpha, Assumptions: Author)

Google's DCF Model

Google’s DCF Model (Historical Data: Seeking Alpha, Assumptions: Author)

Disclosure: I/we have a beneficial long position in the shares of GOOG, META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: Bohdan Kucheriavyi and/or BlackSquare Capital is/are not a financial/investment advisor, broker, or dealer. He’s/It’s/They’re solely sharing personal experience and opinion; therefore, all strategies, tips, suggestions, and recommendations shared are solely for informational purposes. There are risks associated with investing in securities. Investing in stocks, bonds, options, exchange-traded funds, mutual funds, and money market funds involves the risk of loss. Loss of principal is possible. Some high-risk investments may use leverage, which will accentuate gains & losses. Foreign investing involves special risks, including greater volatility and political, economic, and currency risks and differences in accounting methods. A security’s or a firm’s past investment performance is not a guarantee or predictor of future investment performance.

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