Is Amazon’s ‘Buy With Prime’ Push Fantastic Or Foolish?


  • Amazon’s “Buy with Prime” initiative will be open to all U.S. retailers January 31st.
  • The trend from product-based revenue to service-based revenue continues.
  • Will the program turn the tides on Amazon’s struggles, or is it an imprudent reach?
  • Let’s look at how it affects sales, cash flow, and CAPEX.

Amazon Prime delivery van on the street


Amazon (NASDAQ:AMZN) has had a rough couple of years, and investors have seen share crater more than 40% off their 52-week highs, as shown below.

Data by YCharts

The company has been battered by pandemic blowback, including:

  • increases
Buy With Prime


Amazon stock

Data source: Amazon. Chart by author.

Amazon CAPEX

Data source: Seeking Alpha. Chart by author.

Data by YCharts

Disclosure: I/we have a beneficial long position in the shares of AMZN, GOOG either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: Investors’ goals, financial situations, timelines, and risk tolerances vary widely. The stocks mentioned may not be suitable for all. As such, the article is not meant to suggest action on the part of the reader. Each investor should consider their unique situation and perform their own due diligence.

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