Netflix: 2023 Will Be A Pivotal Year For Its Turnaround Story


  • With the top priority of management being the re-acceleration of revenues, this will be a top down effort to revitalise the business, which should improve investor sentiment.
  • With the launch of the ad tier, management expects minimal negative effects in the form of migration between plans and incremental costs from the ad tier.
  • Paid sharing experience in Latin America is teaching management how the initiative can be rolled out globally.
  • Guidance for subscribers remains robust while financials disappoint due to higher expenses.
  • My 1-year target price for Netflix is $318, which implies an upside of 15% from current levels.



Netflix (NASDAQ:NFLX) does seem like an interesting idea for 2023 given just how brutal 2022 has been for it. The key issue for Netflix is that it needs to demonstrate the regeneration and reacceleration of revenues for the investment

Disclosure: I/we have a beneficial long position in the shares of NFLX either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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